Metrika
Building brand reputation in a whole new world
Web3-blockchain-crypto event limited edition POAP NFT token drops so cryptolicious, the normies swoon.
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Project
NFT Poap Designs, 2022Services
Graphic DesignIndustry
Blockchain, Web3Roles
Tiffany Smith - Graphic Design, Inna Trinidad - Creative Director
Client
About Metrika
Metrika is a Seed A technology startup that’s accelerating the transition to a new world where the internet is built on blockchain technology (a.k.a. Web3 ). Through the company’s unique monitoring and analytics platform solution, blockchain participants (networks, protocol foundations, node runners, developers etc.) are able to use data and insights from Metrika’s community dashboards so that they can operate efficiently and mitigate risk.
Objective
Memorable Mementos
Metrika is deeply focused on providing value to the blockchain ecosystem, and is actively engaged in the Web3 community. Members from Metrika attend the many events and conferences related to blockchain technology, Web3, cryptocurrency, and more that take place around the world annually.
For some of these events, Metrika needed swag bags, signage, and marketing collateral designed and prepped for print.
Thinking outside the block, I suggested creating an event-specific POAP so that attendees could collect them, and look back to remember their experience with the brand — helping Metrika build recognition and lasting relationships within the blockchain community.
DELIVERABLES
Creative Strategy
Graphic Design
Some early explorations for the Mainnet POAP.
Cosmoverse POAP iterations that didn’t make the cut.
Devcon POAP iterations that didn’t make the cut.
What’s a POAP?
A POAP is a type of NFT (non-fungible token) created by an issuer (could be a company, brand, person etc.) and gifted to collectors as a digital reward keepsake for their contribution to the community (contribution includes event attendance, community participation, goodwill, etc. ).
POAP stands for:
Proof
Of
Attendance
Protocol